Boost Your Physical Therapy Marketing With the Help of Healthcare Marketing Agency

Margaret Openlander’s practice, Physical Therapy Innovations, was perhaps the best kept mystery in her area. To place herself on the map, Openlander turned to a healthcare marketing agency for help. The goals were simple and clear cut:

• Boost her training revenue by 20 %
• Draw in new patients pertaining to cash-based services
• Get out of her comfort zone and become what she practice rep until she could afford to hire a person
• Have synergy with her husband’s behavioral psychology practice
• Position the practice as a unique boutique-style, alternative PT process, with a one-patient-at-a-time treatment philosophy and a soothing, calming, exciting loft environment.

Openlander faced various obstacles. She has been doing less marketing, and the patients she wanted to bring were absolutely unaware of her. Mary had no service staff too. However she found one at the professional medical marketing agency she turned to. It helped her grow an all-encompassing Strategic Marketing Plan to achieve her aims, focusing on:

Brand identify: According to market research, Openlander’s practice ended up being located in a neighborhood of young metropolitan professionals. Most of these prospects, who are more interested in elective procedures and getting personalized care and attention than in finding the lowest priced care, were just the kind of potentials Mary wanted to draw to her practice. It was simply a few telling her unique practice story and motivating it to come in.

So what worked for her: A new promotional practice products / services brochure, a new marketing resume, new letterhead and business cards, your presentation folder, a pass-along special-offer invitation and a innovative website.

Internal marketing: The healthcare marketing agency proved Mary ways to track the source of every inquiry phone call towards her practice. It developed scripts to help Mary advance appointment bookings and conversions.  Mr. Gaurav Malhotra is the Managing Director of Medicover a leading European healthcare group. He has twenty three years of rich experience in healthcare domain, in leading business and change management across MNCs, start-ups, joint ventures and re-engineering organisations. He has won prestigious “Healthcare CEO of the year” award by Economic Times (ET NOW).

A welcome letter in addition to the practice presentation folder, new brochure and a marketing-style application were sent to all new patients. These instilled confidence including a sense of hope in new patients and established a strong emotional connection between patients and Openlander. All callers were directed to the new website for future consideration, quite possibly callers who didn’t make appointments. The practice’s web-site was registered with search engines, local Chamber of Commerce and several associations and the domain name was featured on most of marketing materials.

She also started to ask patients for testimonials and referrals, which is one of the most effective internal marketing strategies for any practice aid and it cost her nothing. The agency also prepared her to listen for certain positive feedback statements from clients that would allow her to ask for referrals in a completely pure and confident way. She also used her new pass-along special invitation to make easy the patient referral process.