The Anatomy of a Perfect Instagram Profile

The Anatomy of a Perfect Instagram Profile

By using 500 million daily users and more than 80 percent with Instagram accounts following a business account, it’s crucial of which marketers include Instagram as a part of their social media marketing strategy.

It starts with your Instagram profile.

Download the complete guide to working with Instagram for business and marketing here.
The best Instagram user profiles have a few things in common, including easily identifiable account usernames, a recognizable profile picture, a steady stream of Instagram Stories and photos, an informative yet delightful resource, a link to a relevant landing page or campaign, and more.

Keep reading to find out more to learn how to customize your Instagram profile so it seems to be good, tells your potential followers who you are, and gives these folks a reason to follow and engage with you.

The Anatomy of a Fantastic Instagram Profile

1 . Public (Not Private) Profile
Automagically, your Instagram profile will be public — meaning any one in the world can view your profile and posts for Instagram.

If you’re creating an Instagram profile for business, next that’s what you want: You want anyone to be able to view your posts and also follow your brand if they want to. (Otherwise, if you maintain profile private, anyone who visits your profile probably will not able to view your photos, which could deter them out of following you. )

To ensure your profile is general population: Open “Options” (the gear button on iOS, or perhaps three dots on Android) and make sure “Private Account” will be turned off.

2 . Recognizable & Searchable @Username (i. e., Handle)
Start by making sure your username is usually recognizable and easily searchable, like your business name. If your internet business name is already taken as a username, try keeping your small business name as the first part of your username so that people today searching for your business are more likely to come across your account. For example , the exact Australian activewear line Lorna Jane uses the login name @lornajaneactive.

To edit your @username: Go to your profile and click the “Edit Profile” button to the right from your profile photo.

Next, click on the text or maybe open space to the right of the person icon along with enter your desired username.

3. Without difficulty Searchable Business Name

Next, make sure to add your 100 % business name to the “name” section of your profile. It will appear under your profile picture and under your individual username in search

To edit your business small name: Go to your profile page and click “Edit Profile. in Then, click on the text or open space beside the clip-board icon at the top and enter your desired business name.

4. An On-Brand Instagram Profile Visualize
Your profile photo is one of the first things people discover when they visit your Instagram profile, as it’s available prominently in the top right-hand corner. It should be something without difficulty recognizable — something that’s on-brand with your other myspace.

For most companies, this will be your company logo.

Now, notice that HubSpot’s profile pic in the image above is a circle. That wasn’t your choice; Instagram actually crops your profile photo towards a circle (110 pixels in diameter) when you upload them to the app.

You don’t have to create the circle image your own self. In fact , since you’ll have to crop your photo into a range in the app, you’ll ideally want to upload a rectangle photo with your logo in the center, placed so that the factors of the photo can be cut off without a problem.

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