Six Tips For Reaching Out to Bloggers

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For people with never considered bloggers as a group you need to reach out to, in which case you are missing a huge opportunity to increase brand awareness, boost your products and/or services, connect with people seeking tips on your niche (and maybe potential clients), announce new events, expand your reach and even be seen as a standard in your field.

It is not an easy process, but adding blog author Blogger Outreach to your social media plan will pay huge dividends. Suggestions to get you started.

1 . Build a targeted list. Research your markets and look for bloggers that cover that topic. Do not just go after webpages with the largest readers. Instead, use Google Blog Hunt, Technorati, PostRank and Alltop to find blogs on special topics. Look for bloggers that reach the same audience you should reach. Don’t forget to check our local blogs as well. Find 10 to 20 blogs to follow and research further.

charge cards Get to know the bloggers. You should check out each blog, look over several blog posts and look at the “About Us” page to the person who writes the blog. You need to understand the purpose of the blog and get an understanding of their writing style, content and history. While you are certainly, there, make sure to reach through the comments to get a sense of how many people interact with their followers.

Here is a cool tip: you can locate whether they blog about your topic by going to Google and entering in “site: theirsite. com, yourtopic” where theirsite. com is their website address and yourtopic is, well, your company subject, all that without the quotation marks.

3. Become a common follower and commenter. Comment when it is appropriate and when you possess valuable content to add. Never push your products or services when ever commenting on blogs. Do add your website to your blog post so those interested can learn more about you.

4. Have to have something you want to promote to the blogger, send a message or fill out the online form, make sure to personalize the try to sell and be brief. It is not a good idea to send a generic press release submission or a general form letter. Let them know you read most of their blog and are familiar with its content. Best of all, make sure these know you have something their readers will be interested in. Apart from care about making money for your business, they care about things that reap some benefits their followers.

5. Follow your top bloggers regarding Facebook and Twitter. This is an extra way to gain knowledge for yourself while learning more about what they like to cover.

4. Lastly, be respectful. A lot of bloggers cover what they really enjoy and their blogs are very personal to them. It is not their position to promote you or your business. Be respectful.

Taking the time to build romances with top bloggers in your niche is a great way to enlarge your reach and build your community.

Kristina Shands is the owner of Authentic Communications, a communications and marketing firm devoted to telling stories that move people to action. Authentic Speaking collaborates with small businesses and entrepreneurs to spark awareness, create a buzz, build connections, increase loyalty and inspire thing in order to attract new clients and increase visibility.