How to Start a Coffee Shop or Coffee Business

Hence you’ve decided to get into the World of Coffee! Coffee can provide a mass of opportunities and can also apply to anyone wanting to start up your Sandwich Bar, Cafe or Deli. In fact anyone hoping to open any business that features Coffee. Many types of business offer coffee these days, with either a Traditional Espresso Machine or simply automatic Bean to Cup Machine. Bookshops, Bicycle Outlets, Motor Cycle Dealers to name but a few. Any business of which attracts like minded people who share common interests is a great place to start a bar cafetería. It gives people the chance to socialist and look at their shared interests. This business diversification also provides an added income for these businesses that are not “out and out” Caffeine Shops.

Like any business that people want to start up, it’s usually as they have an interest in some element of their chosen business idea. It is best to a good idea to do something you like doing or have a skill at, if not what’s the point? However , just because you have a “passion” and a even think of setting up your own Coffee Shop doesn’t mean that it will be automatically flourishing. The same rules apply for any business – Doesn’t make any difference how good your idea is, you need to make sure there is a “need” in your town or geographic area. This research will kind part of your “Business Plan”. A business plan is more than simply just putting a few figures together to get finance. “Your Internet business Plan” is just that. It’s about getting your thoughts and also ideas down on paper and creating a plan of action for business homework, marketing research, project managing and forecasts for getting your small business open. It should also be business planning for the future to make sure people stay open! There is an old saying in business; “If People Fail to Plan You Plan to Fail”. It’s a known indisputable fact that a large proportion of new businesses fail within the first 3 Years.

Get a distinct vision of what you would like your business to be. Try and visualize it in your mind. Where would you like it to be? What does them look like? What’s the decor and style? Who are your customers? Purchase Coffee what other offering will you have? What is your USP (Unique Selling Point)? Basically, you have to identify how you can be a tiny bit different from any competition that will also appeal to your prospects. The most important thing to find out from as many people as possible within your “market place” is; Do they agree with your “vision”? and; Are those prepared to become a customer and pay for it? Put a roll together and go and talk to as many people as you possibly can to find out if your coffee business idea is what they would devote their money on. Also ask open questions about what “they” would like to see in their area. They might suggest some things there is a constant thought of. They may also criticism some of your ideas, don’t get personally. If their criticism is valid learn by it. Try to remember, it’s not about what you want. Give them what they want and they will expend their money with you rather than someone else. Check out other Coffee Retailers to see how they do it. Not only your local “competition” but additionally a field. Make several visits at different times of a new day if possible. Also, try and look at them from a customers mindset. Make notes of not only the things they seem to undertake right, but what you think they do wrong. Do they have a steady approach of customers all day or just at lunchtimes? Make a note of prices. Once you are aware of the costs of products then you can guess their “mark up”. Do you think they have the customers they need to make a good return using their company prices? Of course , this is not the whole profit story. You have to contemplate overheads and staff wages etc . You will have a better notion once you “cost out” your own business which we will come to briefly. Correlate all of the “plus” points you have found in the competition along with combine them with your USP and VISION for your internet business and see if you think you can do things a bit better.

Once you have a visible picture about your business then apply what is known as the “Four P’s of Marketing”. Product, Price, Place and Promotional tool. This can expand to the seven P’s for the service field. There’s lots of information online but basically all the P’s should match to get the right “Marketing Mix” for the product or service. For example: A high cost perfume couldn’t be sold on a market stall. It’s unlikely that the correct pricing may very well be achieved and there’s a good chance that shoppers certainly believe the perfume to be the “real” thing anyway. The exact “marketing mix” is all wrong. If you consider the four P’s when seeing how an expensive perfume is sold you will see what i’m saying. The Product (a top brand), Place (where – high quality perfumeries and shops in some of the worlds most mutually exclusive Cities). Promotion (TV, Cinema, Product placement and the Industrys most exclusive media magazines). Therefore the Price is set depending on social and financial level of the customer being promoted that will. Basically, it’s that old saying that “If you have to check with the price then you can’t afford it”. The fours P’s match and you have the right marketing mix. Decide what current market sector you want your Coffee business to fit in to. If you prefer your business to be “classy” with a “stylish” decor and preparing a range of “top quality” goodies served by immaculate, ethical and efficient staff (Product) then to get the “Price” you have to or want then you will have to ensure you are in the right advanced area or Town (Place) that has an upmarket volume of customers. The way your business looks on the High Street and your advanced level of service that would be expected by your upmarket clientele is definitely the correct Promotion in itself. People tend to mix in the exact circles as themselves thereby promoting your business by “word of mouth” within an exclusive group of people. These days this process can be strengthened with “social media”.